Creating your own promotional video can seem overwhelming at first. But it doesn’t have to be complicated. While many video professionals may use cinematography, you could start with simple videos and growing from there.
Here are 7 Simple Steps in Creating Simple Promotional Videos
1. Create a USP list
In order to get an overview of what belongs in your new promotional video, it is best to create a list with your USP (unique selling propositions) and performance features.
Ask yourself the questions:
- What is the core function of our product/service?
- What added value does our product offer the customer?
- What sets our product apart from our competitors?
Based on these questions, you should be able to compile a few key points. This gives you a good overview of what is important about your product.
2. The speaker text for the promotional video
When you create a promotional video, the narrative text is the be-all and end-all of your new film because it forms the basis for everything that is shown and said later.
Here you can orientate yourself to the key points you wrote down earlier. You now know what is important, you just have to put it in text form.
Start with an introduction, briefly present the problem that your potential customer has without you, and then proceed quickly to the solution.
It is important that there is a text at the end that can be spoken word for word in exactly the same way. Because in the end this text comes as a voice in your video. Stuttering, pausing thoughts, or stuffing words are taboo in professional promotional videos.
3. The Storyboard
Once the text is done and you are satisfied, move on to the storyboard. That sounds awfully complicated and time-consuming – but it doesn’t really have to be!
A storyboard is a kind of table in which you record what you want to see in your new commercial. Like the narrative text, it serves as a common thread and anchor for later production. You don’t even have to draw – a description of the picture world is sufficient!
4. Shooting and animation
Regardless of whether you have opted for a real film or an animated promotional video: Now there is the shooting – or with an animated explanatory film the animation!
There are graphics produced and animated or recorded material with the camera and then cut into a film.
The best way to do this is to constantly orientate yourself on the storyboard. So you always have an overview and never feel out of place or overwhelmed. There is a precise course of action – you can hardly go wrong!
5. Sound and sound design
With a good promotional video, music and sparingly used sound effects should not be missing. This is how the advertising video really comes to life. However, sound effects should actually be used with caution – otherwise, the video will quickly appear overloaded.
6. Call to Action
Important at the end of each video, but underestimated: The Call to Action! This is a call for action à la “buy now”, “register for free” or “test for 30 days!”.
This will take your viewer by the hand and know what they can do after watching the video. Without Call to Action, there is a high risk that he will move on without any further action. With a call for action, on the other hand, he is encouraged to continue to deal with your product and later become a customer.
7. The upload
In the end, of course, the video also has to find its way onto the Internet, because it would only collect dust on the hard drive and would not be seen by anyone.
YouTube (and buy cheap youtube views) is very suitable as an upload portal. Not only are many people familiar with this, it also has a good video player that reliably plays the video without your viewer having to put up with long loading times.
Of course, you can also integrate your video via the content management system of your website if you like this variant better!